Plumelle

The Revenue Leak

At Plumelle, the analysis showed that the storefront itself was not the problem. The technical foundation was solid and the core system was performing as expected.

The biggest opportunity was in how visitors moved through the store. We looked at where people dropped off, which parts of the funnel underperformed and where improvements could have the biggest impact on revenue.

This meant a full rebuild was not necessary. It would have added cost and development time without solving the actual problem.

The Approach

We continued working within the existing tech stack and focused on the areas where the analysis showed the most potential.

This included:

• Targeted conversion improvements across key parts of the customer journey
• Mobile speed improvements within the existing storefront
• Development of features that were already on the team's roadmap
• Improved tracking so every change could be measured against the original baseline

Instead of rebuilding the entire store, we focused development time on changes that could directly improve performance.

The Result

Plumelle generated more revenue from the same amount of traffic without increasing media spend or going through a lengthy rebuild.

Every improvement was measured against the initial baseline, making it possible to see which changes actually contributed to the results.

The decisions were based on data and the needs of the business rather than selling unnecessary development work.

For Plumelle, the right solution was not a new storefront.

It was getting more out of the one they already had.

More revenue from the same traffic.