About
We build the engine behind e-commerce brands.
Tradual is The E-commerce Performance Company. We measure where your store leaks revenue, the Revenue Leak, and fix it through audit, rebuild, and an ongoing performance layer.
Our mission
“An e-commerce world where every brand captures the full revenue potential of the demand it has already earned. Where the foundation accelerates growth instead of holding it back.”
Where it started
Tradual is built on a simple conviction: most brands leave revenue on the table that they've already earned, simply because the technical foundation underneath can't keep up. Not for lack of traffic, but because of speed, checkout friction, or tracking that doesn't add up. We combine deep technical expertise with a sharp eye for measurable impact, so every technical choice translates into euros, not assumptions.
The team
Small team, senior hands on the work
At Tradual you work directly with the people who also do the work. The engineer who analyses your stack is the same one who repairs it, no account manager in between. That's why we deliberately take on a limited number of engagements at a time. Better a few brands where we actually get the foundation right than a full calendar with half results.
- Direct contact with the engineers working on your stack
- Senior only, no juniors learning on your store
- Deliberately a limited number of engagements at a time
- Reporting in euros, not dashboards
Questions