We use a subscription app. Do we have to replace it?

Not by default. Most of the friction sits in the customer-facing flows around it, not in the app itself. We measure where subscribers actually drop out before recommending a migration.

Our churn is high. Is that a tech problem?

Partly. Some churn is genuine and no interface fixes it. What we can measure is the share that leaves because pausing was harder than cancelling, and that share is usually bigger than people expect.

Why would AI findability matter for food and beverage?

Because a question like "which oat milk subscription should I get" is now asked of an assistant as often as a search engine. If your product data can't answer it, the assistant names someone else.

Industries · Food & Beverage

In food and beverage, the second order is the business.

Your margin lives in repeat purchase, and repeat purchase lives in a checkout, a subscription layer and an email flow that have to work every single time. When one of the three drops a percent, it doesn't cost you once. It compounds every month.

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Familiar?

Signals we see in Food & Beverage

Subscription management runs through an app your customers avoid

Cancellations happen because pausing is harder than cancelling

Mobile checkout drops off far harder than desktop, on impulse-driven traffic

You can see which channel produces first orders, but not second ones

Bundles and mix-and-match were built with apps that fight each other

Shipping cost for chilled or heavy orders surprises buyers at the last step

Who this is for

Is this you?

Repeat purchase or subscription is a real part of your revenue, not an experiment
Most of your traffic is mobile and impulse-driven
You're buying traffic without knowing which of it comes back

You sell one-off gift boxes with no repeat motion: the subscription layer isn't where your money is

Glass bottles moving along a stainless steel bottling line

Food & Beverage

Churn that starts with a hard-to-find pause button isn't churn. It's friction.

What we fix

What we go after first

Make pausing, skipping and changing a subscription easier than cancelling it
Separate churn caused by friction from churn that was always going to happen
Rebuild mobile checkout for impulse traffic, including wallets and one-tap paths
Show shipping and delivery reality early instead of at the last step
Untangle bundle and mix-and-match apps that were stacked over the years
Tracking that connects an acquisition channel to a second and third order

Where to start

How we'd approach it

Same route as always: measure first, then fix what demonstrably costs the most.

Step 1

Revenue Leak Audit

We measure where your revenue leaks, across all five layers, and translate it into euros per month and per year.

Step 3

Performance Layer

Ongoing optimization layer after audit or rebuild: measure, prioritize, build, test, and improve.

Step 4

Agentic Readiness

Preparing commerce infrastructure for AI agents and new buying interfaces: product data, structured data, feeds, APIs, and transactional readiness.

Questions

What people in this sector ask us

Next step

See what your second order is worth.

The Revenue Leak Audit measures checkout, subscription flows and tracking, and translates the friction into an amount per month and per year.

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