Industries · B2B & Wholesale
Your B2B buyers order differently. Your storefront doesn't know that.
Logins, customer-specific pricing, quantity breaks, repeat orders, purchase orders. Every one of those usually runs through a layer of apps stacked on a checkout designed for one consumer buying one item. That layer is where the revenue leaks, and it leaks quietly.
Familiar?
Signals we see in B2B & Wholesale
Customer-specific pricing runs through an app that has to load before prices are correct
Buyers see consumer prices for a second before their tier kicks in
Reordering means searching the catalog again instead of repeating an order
Quote and purchase-order requests leave the store and land in someone's inbox
Your sales team re-enters orders by hand that the store could have taken
The account area is a platform default that no buyer wants to use twice
Who this is for
Is this you?
- A meaningful share of your revenue comes from returning accounts, not first-time buyers
- You run tiered or customer-specific pricing and it's held together with apps
- Your sales team spends hours on orders the storefront could have handled
- You sell B2B entirely offline and the store is a brochure: fix the sales process before the stack
B2B & Wholesale
The pricing layer your buyers wait for is the layer that costs you orders.
What we fix
What we go after first
- Move pricing logic out of the render path so buyers never see the wrong price
- Rebuild reordering and bulk entry around how your accounts actually buy
- Bring quotes and purchase orders into the store instead of into an inbox
- Measure what manual order entry costs you per month
- Cut the app stack that was bought to patch B2B onto a consumer checkout
- Tracking that separates account revenue from anonymous traffic
Where to start
How we'd approach it
Same route as always: measure first, then fix what demonstrably costs the most.
Step 1
Revenue Leak Audit
We measure where your revenue leaks, across all five layers, and translate it into euros per month and per year.
Step 2
Stack Rebuild
When optimizing inside your current stack is no longer enough. Focused on structural recovery of performance and conversion.
Step 3
Performance Layer
Ongoing optimization layer after audit or rebuild: measure, prioritize, build, test, and improve.
Questions
What people in this sector ask us
Next step
See what your B2B layer actually costs.
The Revenue Leak Audit measures pricing, checkout and reordering on your store, and translates the friction into an amount per month.